Investigating the Impact of Urban Nightscape on Tourism Development: A Case Study of Shiraz City

Document Type : Independent Research Articles

Authors

1 Master's Degree in Tourism Management, University of Mazandaran, Babolsar, Iran

2 Associate Professor of Tourism Management Department, University of Mazandaran, Babolsar, Iran

Abstract

Tourism destinations are looking to find new tourism methods to compete in this industry and night tourism, as one of these methods, has attracted the attention of tourists in recent years. Shiraz city, as one of the main tourism areas in the country, has much potential in this field. The current study aims to investigate the effect of the night view of Shiraz city on the prosperity of tourism in this city. This research has been carried out using a descriptive-analytical method with an emphasis on case study. A total of 335 people were randomly selected as a statistical sample and a researcher-made questionnaire, which was designed with three independent variables (tourists' satisfaction, tourists' revisits, tourists' subjective perceptions) and one dependent variable (tourism boom), was distributed among them. The data was analyzed using SPSS and Lisrel software with tests, Friedman, confirmatory factor analysis, and equation models. Results showed that the independent variables of tourist satisfaction with a factor of 0.33 and T value of 64.7, tourists revisiting Shiraz city with a factor of 0.79 and T value of 44.1, and tourists' mental perceptions of Shiraz city with a factor of 0.57 and T value of 45.12 have a positive and significant relationship with the dependent variable of tourism boom in Shiraz city with an error level of one percent. The findings of the research show that Shiraz enjoys a very good tourism boom, providing infrastructure for the nightly presence of tourists to visit historical buildings and monuments, attractive cultural and religious places, and recreational spaces due to their high desirability for tourists, causing development and prosperity of night tourism in Shiraz city.

Keywords

Main Subjects

References

Agapito, Dora. & Pinto, Patrícia. & Mendes, Júlio. (2017) Tourists' Memories, Sensory Impressions and Loyalty: in Loco and Post-Visit Study in Southwest Portugal, Tourism Management, Vol.58, 108-118.
Al Hashemi, Ida, & Mansouri, Seyed Amir. (2017). Landscape; a changing concept; an overview of the evolution of the landscape concept from the Renaissance to the present. Bagh-e Nazar, 14 (57), 33-44 (in Persian).
Alizadeh, A., Fallahti, A., & Akbari, R. (2020). Explaining the Design Factors Affecting the creation of nightlife in urban space: A case study of Kashani Street in Yazd. Urban Studies Quarterly, 37 (37), 31-44 (in Persian).
Bahari, J., Mohammadi, S., Bahari, S., & Bahari, H. (2020). The impact of destination image on destination personality and tourist satisfaction (Case study: Domestic tourists in Tabriz). Journal of Geography and Environmental Studies, 36, 69-82 (in Persian).
Brands, Jelle. & Schwanen, Tim. & van Aalst, Irina. (2014) Spatiotemporal Variations in Nightlife Consumption: A Comparison of Students in Two Dutch Cities, Applied Geography, Vol.54, pp.96-109.
Chen, l. (2021). The Analysis of Corneal Asphericity and its Related Factors in Cataract Patients. Research square.
Crown, P. (2015). Landscape and You Episode. Book: published Kanopy Streaming.
Dedeoglu,B., A. Bilgihan, B. Haobin ye and P. Buonincontri. (2018). the impact of services cape on hedonic value and behavioral intentions: The importance of previous experience. International Journal of Hospitality Management 72:10-20.
Den San Eugenio Vela, J., Nogue and R. Govers. (2017). Visual landscape as a key element of place branding. Journal of Place Management and Development 10 (1):23-44
Eldridge, A. and A. Smith. (2022). Tourism and the Night Rethinking Nocturnal Destinations. ISBN 9780367695132 Published May 19, 2021 by Routledge 126 Pages.
Evans,N. (2012). Tourism: A Strategic Business Perspective. In book: The Sage Handbook of Tourism Studies Publisher: Sage Editors: Tazim Jamal, Mike Robinson.
Ghaffari, M., Abasi, A., & konjkav monfared, A. (2018). The Role of Tourist Experience in the Tourism Destination Image of Isfahan. Journal of Tourism and Development, 7 (2), 97-112 (in Persian).
Ghalenoei, M., & Neelipour, N. (2020). Evaluation of nocturnal urban life with an emphasis on nighttime economy: A case study of Kamal Esmaeil Street, Isfahan. Journal of Urban Sustainability, 3 (2), 47-62 (in Persian).
Giordano, E. (2017). Tourism, nightlife and planning: challenges and opportunities for community livability in La Barceloneta. Journal of Tourism Space, Place and Environment, 20 (3), 377-396.
Giovanardi, M.; Lucarelli, A. and L’Espoir D. P. (2014). Co-performing tourism places: The ‘‘Pink Night’’ festival, Annals of Tourism Research, No. 44, 102–115.
Gomez, M., Lopez, C., & Molina, A. (2015). A model of tourism destination brand equity: The case of wine tourism destinations in Spain. Tourism management, 51 (1), 210-222.
Hassani, A. R., & Hashemi Fadaki, A. S. (2013). Creating nocturnal urban liveliness with a focus on 24-hour space design. Architecture, Urban Planning and Sustainable Development, 21-30 (in Persian).
Jacobs, J. (2002). The Death and Life of Great American Cities, New York: Random House.
Leiper, Neil. (2004). Tourism Management, Edition 3. Australia: Pearson Education.
Lacoste Y. (2009). What is landscape used for? What is a beautiful landscape? Landscape theory in France. (1974-1994)  Seyssel: Editions Champ Vallon
Mansouri, Seyed Amir, & Foroughi, Mehdi. (2018). The concept of participatory landscape design. Bagh-e Nazar, 15 (62), 17-24 (in Persian).
Michailidou, A.V., Vlachokostas, C., Moussiopoulos, N. (2016). Interactions between climate change and the tourism sector: multiple-criteria decision analysis to assess mitigation and adaptation options in tourism areas, Tourism Management, Vol.55, 1-12.
Ngesan, M.R., Karim, H.A., Zubir, S.S., Ahmad, P. (2013). Urban community perception on nighttime leisure activities in improving public park design, Social and Behavioral Sciences, No.105, 619-631.
Niţă, V. (2020). Analyzing the relationship between tourism development and sustainability by looking at the impact on the environment. A study on the European Union countries. CES Working Papers, 5 (1).
Nouri, A. R., Hosseini, M. K., & Esmaeili-Nia, R. A. (2021). Investigating the impact of ecotourism accommodations on rural tourism development with the mediating role of destination image (Case study: Radkan village). Journal of Tourism Research and Sustainable Development, 2 (1), 10-23 (in Persian).
Nuvolti, G. (2010). City lights, The world book of happiness, 110-113.
Prayag G, Ryan C. (2012). Antecedents of Tourists’ Loyalty to Mauritius the Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction. Journal of Travel Research, 51 (3):342-356.
Qin, G.; Meizhen, L.; Jin-hua, M. and Jun-lei, Z. (2011). The development of urban night tourism based on the nightscape lighting projects: a Case Study of Guangzhou, Energy Procedia, No. 5, 477–481.
Rajesh A. (2013). Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model. Revista de Turismo y Patrimonio Cultural, 11 (3), 67-78.
Roberts, M., Eldridge, A. (2012). Planning the Night-time City, Routledge Book.
Saifoddini, et al. (2016). Methodology of urban landscape studies in tourism. Tourism Planning and Development, 8-22, 31-52 (in Persian).
Salleh M, Omar K and Yaakop A. (2013). Tourist Satisfaction in Malaysia. International Journal of Business and Social Science, 4 (5), 221-226.
Seydaeei, S., & Hedayati moghaddam, Z. (1389). The Role of Security in Tourism Development. Social Sciences, 4 (8), 97-110 (in Persian).
Shaykh Baygloo, R., & Soltani, Z. (2019). Tourist Attractiveness of Urban Nightlife from the Tourists' Perspective (Case Study: Shiraz City). Journal of Urban Tourism, 6 (1), 67-85 (in Persian).
Shaykh Baygloo, R., & Tabrizi, N. (2016). The development of urban night tourism in Iran: A comparative analysis of Isfahan, Tabriz, Shiraz, Mashhad, and Yazd. Journal of Regional Planning, 6 (24), 45-58 (in Persian).
Shaw, R., (2014). Beyond night-time economy: Affective atmospheres of the urban night, Geoforum, No. 51, 87–95.
Smith, A. and Eldridge, A. (2022). Tourism and the night: towards a broader understanding of nocturnal city destinations. In Book: tourism and night, Routledge, 9781003142096.
Stevenson, N., Aiery, D., Miller, G. (2008). Tourism policy making: The policymakers’ perspectives. Retrieved January 30, 2018.
Taqavai, M., Varesi, H. R., & Darki, A. (2011). Investigating the role of lighting in tourism development. Journal of Urban-Regional Studies and Research, 2 (8), 1-18 (in Persian).
Teeroovengadum, V., B. Seetanah. And R. Nunkoo. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality & Tourism Research, 44 (1).
UNWTO. (2019). Tourism highlights: 2017 Edition. ISBN: 978-92-844-1901-2, Retrieved January 30, 2018.
Yi, X., Fu, X., Jin, W., Okumus, F., (2018). “Constructing a model of exhibition attachment: Motivation, attachment, and loyalty, Tourism Management, 65, 224- 236.
Wu, Y., & Buhalis, D. (2017). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management. Vol. 8: 326-336.
Zhang H, Gu C, Gu L and Zhang Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy–A case in the Yangtze River Delta of China. Tourism Management. 2 (32), 443-451.

Files

History

  • Receive Date: 08 May 2023
  • Revise Date: 02 July 2023
  • Accept Date: 01 October 2023

Share

How to cite

Statistics