ارزیابی تأثیر شاخص های منظر شبانه شهری بر رونق گردشگری ( مطالعه موردی: کلانشهر شیراز)

نوع مقاله : مقالات مستقل پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد مدیریت جهانگردی، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران

2 دانشیار گروه مدیریت جهانگردی، دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران، بابلسر، ایران

چکیده

مقاصد گردشگری به دنبال یافتن شیوه‌های جدید گردشگری برای رقابت در این صنعت هستند، گردشگری شبانه به‌عنوان یکی از این شیوه‌ها در سال‌های اخیر مورد توجه گردشگران قرارگرفته است. شهر شیراز به‌عنوان یکی از مناطق اصلی گردشگری در کشور، پتانسیل‌های بسیاری در این زمینه را دارا است. هدف از پژوهش حاضر بررسی تأثیر منظر شبانه شهر شیراز بر رونق گردشگری شبانه در این شهر است. این پژوهش به روش توصیفی-تحلیلی با تأکید بر موردکاوی و مبتنی بر پرسش‌نامه محقق‌ساخته انجام شده است، جامعه آماری پژوهش گردشگرانی می‌باشند که در مقطع زمانی انجام این پژوهش (بهمن 1400 تا بهمن‌ماه 1401) به شیراز سفر کرده و با استفاده از فرمول کوکران 335 نفر تعیین شده‌اند. داده‌های به‌دست‌آمده با استفاده از نرم‌افزار SPSS و لیزرل با آزمون‌های؛ فریدمن، تحلیل عاملی تأییدی و مدل معادلات ساختاری و رگرسیون مورد تجزیه‌وتحلیل قرار گرفته است. نتایج به‌دست‌آمده نشان داد متغیرهای مستقل رضایت گردشگران با بارعاملی 33/0و مقدار T7/64، بازدید مجدد گردشگران از شهر شیراز با بارعاملی 79/. و مقدار T11/44، تصورات ذهنی گردشگران از شهر شیراز با بارعاملی 57/0 و مقدار T12/45، با متغیر وابسته رونق گردشگری در شهر شیراز با سطح خطای یک درصد رابطه مثبت و معنادار دارند. یافته‌های پژوهش نشان می‌دهد که شیراز از رونق گردشگری بسیار خوبی برخوردار است، فراهم نمودن زیرساخت‌ها به جهت حضور شبانه گردشگران برای بازدید از بناها و آثار تاریخی، مکان‌های جذاب فرهنگی، مذهبی و فضاهای تفریحی به سبب مطلوبیت بالای آنها برای گردشگران، باعث توسعه و رونق گردشگری شبانه در شهر شیراز خواهد شد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the Impact of Urban Nightscape on Tourism Development: A Case Study of Shiraz City

نویسندگان [English]

  • zohre keshavarzi 1
  • nazanin tabrizi 2
  • mohammad hasan zaal 2
1 Master's Degree in Tourism Management, University of Mazandaran, Babolsar, Iran
2 Associate Professor of Tourism Management Department, University of Mazandaran, Babolsar, Iran
چکیده [English]

Tourism destinations are looking to find new tourism methods to compete in this industry and night tourism, as one of these methods, has attracted the attention of tourists in recent years. Shiraz city, as one of the main tourism areas in the country, has much potential in this field. The current study aims to investigate the effect of the night view of Shiraz city on the prosperity of tourism in this city. This research has been carried out using a descriptive-analytical method with an emphasis on case study. A total of 335 people were randomly selected as a statistical sample and a researcher-made questionnaire, which was designed with three independent variables (tourists' satisfaction, tourists' revisits, tourists' subjective perceptions) and one dependent variable (tourism boom), was distributed among them. The data was analyzed using SPSS and Lisrel software with tests, Friedman, confirmatory factor analysis, and equation models. Results showed that the independent variables of tourist satisfaction with a factor of 0.33 and T value of 64.7, tourists revisiting Shiraz city with a factor of 0.79 and T value of 44.1, and tourists' mental perceptions of Shiraz city with a factor of 0.57 and T value of 45.12 have a positive and significant relationship with the dependent variable of tourism boom in Shiraz city with an error level of one percent. The findings of the research show that Shiraz enjoys a very good tourism boom, providing infrastructure for the nightly presence of tourists to visit historical buildings and monuments, attractive cultural and religious places, and recreational spaces due to their high desirability for tourists, causing development and prosperity of night tourism in Shiraz city.

کلیدواژه‌ها [English]

  • Shiraz city
  • urban landscape
  • night landscape
  • tourism

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  • تاریخ دریافت: 18 اردیبهشت 1402
  • تاریخ بازنگری: 11 تیر 1402
  • تاریخ پذیرش: 09 مهر 1402

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